Theon Global’s Product Evolution: A Mission Fueled by Purpose, Backed by Innovation
Product Evolution:
Alpha Bios: Our first product launched in the most unassuming way — a black, unbranded bag with no fancy design or flashy details. Just the raw, powerful formulation that was ready to make an impact.
That humble beginning didn’t reflect a lack of care — it reflected urgency, intention, and a deep belief in what we had. We worked quickly to develop our first branded bag and continued refining until we landed on the version you see today.
The bag may have changed — but the product hasn’t. It’s still the same exceptional, chemical-free humic and fulvic acid formula that started it all. And we’re proud of every step it took to get here.
AE17: In Fall 2022, we released our second product to the market — AE17 Turmeric — a formulation that challenged the status quo. Unlike most turmeric supplements, AE17 required just 250mg per day due to it's patented (TurmXtra) a proprietary water-dispersible turmeric extract to maximize delivery for all the powerful benefits turmeric is known for. It was simple, effective, and backed by purpose.
But we didn’t stop there. Over the next 18 months, we remained committed to constant improvement. That dedication led to the launch of a New & Improved AE17, featuring a stronger, more absorbable turmeric dose, an enhanced flavor profile, and a redesigned dropper — addressing one of the few points of feedback we had received from our community.
Then came the breakthrough. In the summer of 2024, we discovered a patented innovation called Michelle Technology — a revolutionary advancement in nutrient delivery. Unlike anything we had seen before, Michelle Technology offered unmatched bioavailability, with a direct absorption pathway that bypassed the liver and delivered nutrients more efficiently than ever imagined.
In July 2024, we launched AE17 (v2) powered by Michelle Technology. And with that, everything changed. Not only did it elevate AE17 to an entirely new level, but it opened the door to the creation of Aether and an expanding lineup of next-generation products still in development.
This wasn’t just an upgrade — it was an evolution. A leap forward in our mission to offer exceptional, science-backed wellness solutions that truly deliver on their promise.
Onyx: Nearly a year later, in November 2023, we proudly introduced our third product — Onyx. Much like our approach with Alpha Bios and AE17, we weren’t interested in offering just any black cumin seed oil. We sought out the best.
Onyx is rich in antioxidants and essential fatty acids, a powerhouse ingredient long celebrated for its holistic health benefits. We chose it because it fits perfectly into our mission of delivering products that truly elevate well-being.
What sets Onyx apart is its unmatched potency, proven through rigorous trials. Even better, its minimal daily dose and water-dispersible formula make it incredibly easy to incorporate into a daily routine — offering powerful support for a healthier, more balanced life.
AETHER: Our discovery of Michelle Technology through AE17 (v2) opened the door to even greater innovation, leading to the creation of Aether — a truly groundbreaking daily superfood formula.
Unlike many products on the market filled with unnecessary additives, Aether was designed for long-term daily use without compromise. Using a proprietary blend of premium ingredients, enhanced flavor profiles, and the powerful absorption of Michelle Technology, we’ve redefined what a superfood supplement can be.
We proudly launched Aether in two organic flavors, Apple Ginger and Watermelon Lemonade, both offering a refreshing way to fuel your health journey. And we’re not stopping there — a new surprise flavor is already underway, pushing the boundaries of what’s possible even further.
As we look back on our journey — from a simple idea in 2020 to a thriving community built on purpose, innovation, and integrity — we’re filled with nothing but gratitude. Every product we’ve developed, every milestone we’ve reached, and every life we’ve touched has been possible because of you.
To celebrate our 3rd anniversary, we’re giving back in a big way!
Now through May 18, 2025, you can take advantage of our Blessed Bundle — Buy 2, Get 1 Alpha Bios FREE — as our way of saying thank you for being part of the Theon Global family.
Here’s to three incredible years — and to all the groundbreaking moments still ahead.
We’re just getting started!
